Keep Your Olympic Optimism Going To Maximize Your Personal Brand
As the 2012 London Summer Olympic games wrapped up last night, my family and I were quiet and a bit sad. The Olympics are shown to be a mood booster, not only for spectators and TV viewers, but for the entire country.
Did you notice your overall mood and outlook on life was more positive and joyful during the 17 days of London Olympic competition? Did you notice you weren’t living in fear of terrorism, natural disasters, or politics? Did you notice your personal brand resonated louder and with more ease and grace? Did you notice your job and/or your business was better off, as a result?
Research has shown that businesses tend do better during the Olympics, as people are more optimistic about life. Who wouldn’t be more optimistic and more likely to make a purchase when we are watching people compete with grace? Who wouldn’t be more optimistic when, instead of being peppered with media coverage of death and destruction and politics, we are watching athletes aspire to their best and to live their dreams?
So the question becomes how do we, as individuals and employees and business owners, maintain this positive attitude and effective personal brand, post-Olympics? The answer never lies with someone else, but truly and only from within.
Please remember that you don’t need the Olympics to keep you positive and living your personal brand like a true champion. While it is nice to have the Olympic reminder every two years, you can do this all on your own: just choose to be joyful and optimistic. The result is always going to be an enhanced personal brand and business brand, which lead to higher sales and revenues. Give it a try. I promise you won’t be sorry you tried.