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My Resume & My Personal Brand 0

Here at Puris we work with many clients either within a company or displaced from corporate America due to corporate restructuring. People looking for a promotion or a new job seem so hung up on their resume looking “good”. They spend hours and days cleaning up their resume, updating it and making it pretty.

That’s all well and good, however, I always tell clients the same thing- your resume better not be the first impression I have of you. Meaning if you are just sending out your resume randomly, odds are you are just ending up in a pile of other resumes on someone’s desk or in someone’s in-box.

The only way a resume is truly effective in this economy and job environment is if it is a follow-up documentation method AFTER you have met the individual to whom you send the resume. In this way, you have already created an effective personal brand with someone and get to remind them of how memorable (and employe-able) you are with your resume. Only then, will your resume trigger any type of effective recall for the reader of the resume.

Guess what this means? You guessed it. This means you have to show up to a multitude of places and get to know people by talking to them and reflecting your effective personal brand. Most people call it networking. I call it getting out there and showing up in the world with a genuine interest in others and your personal growth.

Here’s to your resume never being your first impression to others!

Posted on: 08-22-2011
Posted in: Being Memorable, Job Search, Networking, Personal branding, Resume, Uncategorized

Need A Job? Develop The Missing Link To That New Job: Your Personal Brand. 0

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The more I work with individuals, either within a company looking to get promoted or those having lost their jobs looking for a new one, the more I realize a huge missing link for job seekers.

It seems people don’t realize that people buy people.  We don’t initially buy your credentials or fabulous resume.  We buy YOU, as the person!!  The statistics are indisputable.  75% of all buying decisions (that includes buying people) are based on what emotions are stirred up for us, not so much about the content of the product or service.

What does that mean?  This means that as a potential employee or current employee looking for a promotion, you need to be keenly aware that your personal brand and unique selling proposition is what sells you.

As an employer, I’m looking for that well-rounded individual that fits the job description completely:  you must have a polished and well-thought out appearance, behavior and have the communication skills to effectively communicate with staff, prospects, clients and network optimally.  In short, you must have that self-confidence in your physical and mental abilities.

I totally realize that when you have lost your job or don’t like your current job, you don’t necessarily have and display high self-confidence.  But that high self-confidence is exactly what you need to develop.  This self-confidence is easily recognizable by and attractive to employers. We all want to be around self-confident people.  High self-confidence translates into being memorable and effective as a human being.

Have you reflected on and refined your personal brand lately?

Posted on: 08-15-2011
Posted in: Behavior, Being Memorable, Clothing, Communication, Job Search, Networking, Personal branding, self-confidence, Self-image

Do You Suffer From Business Paralysis? 0

Another trend I see regularly from my clients and business owners is what I call, “business paralysis”.  I will often ask business owners certain questions regarding key personal branding components within their business.  For example, what type of target market they want to develop – or how they want to generally resonate with prospects and other businesses.

The response is unfortunately often the same.  The business owners tell me that they can’t seem to make a decision on this topic, so they have tabled the topic (often completely!) until further notice!  What this translates into is a business that has been derailed/delayed due to indecision and unorganized/unstructured planning and fact-gathering.

The business owner’s demeanor and general business posture follows the paralysis mentality- they often feel resigned to not succeeding and being a business failure.   Their personal brand is diluted because they come across as indecisive and lacking self-confidence.  Who wants to hire anyone like that?

This same “paralysis” applies to employees looking for a job and/or new career.  If you have been told “no” often enough in this economy, you are likely to think you are a failure and hence, go into paralysis over your competence in your given field.  Guess what happens then?  No one wants to hire someone who has a less-than confident personal brand.

What does this mean for you?  Own who you are, whether a business owner or job seeker/employee!  Just make a decision and keep moving forward.  Any decision is better than indecision leading to paralysis and a weak and inauthentic personal brand.  Even a “wrong” decision will mean you are moving forward and that is attractive to the rest of us because you are in control of your life and personal brand.  This shows you can handle our business and/or do a competent job as an employee.

Give it a try. The only failure is in not trying- I promise.

Posted on: 06-27-2011
Posted in: Business Paralysis, Job Search, Personal branding, Poor Image, self-confidence
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