Our behavior is key to our effective image. Part of our behavior is understanding how we tend to communicate information to clients and how they process and receive this information. This is where the difference between left and right-brained people comes into play.
Left brain qualities include linear thinking, discipline, punctuality and organization. Right brain qualities include creativity, visual-orientation toward life and less credence on formal time concepts. So you would be much better off drawing a picture for a right-brained client than talking them through a concept, your services, etc. They would “get” you much better in this way.
Both right and left brained qualities are very important for a successful image. Having a sense of balance between your left and right brain means you communicate and process information well. As left-brained people, it is smart to do things with purpose and not waste time in the process. When we balance logical intelligence with right brain qualities such as creativity, feelings, perceptions and colors, we are using a whole-person approach and are more wise for it.
The best leaders, successful people with the most effective image, are those who use creativity and heart (right-brained) in making their logical decisions (left-brained).
Such success is not just quantified in material wealth/terms, but in tandem with abstract values such as joy, love, peace and fulfillment.
So try to figure out how you process information/behave most naturally: from a right or a left-brained perspective. I have a quiz that I give my clients so we can determine their tendency quickly. Then, seek to achieve balance between your left and right brain. This balance will help you understand yourself and your clients and how you should be behaving/relating to them. Thus, this gives you an effective and winning image.
Wishing You A Fabulous Image,
Katy
