In a world where these days it seems there are thousands of other people who are running a similar business to yours, being memorable and standing out is KEY.
I always tell my clients- the key to an effective and genuine image is to be memorable in the minds of everyone you come across.
What does being memorable mean?
I often get comments from people I run into that they remember me because: “When I saw you speak you were wearing that X colored top” or “I remember your hair” or “You were so self-assured and confident”.
What this means to me is that I was memorable to them and stood out for them. How this affects my business and image is:
- Next time they need someone who provides my services, they will be more likely to think of me or refer me as I will be in the forefront of their minds; and/or,
-When I run into these folks, we have a natural conversation starter because I already have a good image in their minds. Consequently, the odds are high that they will stop to chat longer and we can interact and possibly start forming a long-term relationship. I can learn about them, their needs and interest.
So I always tell clients to wear something that will stand out of the crowd in a meeting or at a networking event. It can be a shirt color that is a little different in color or style than everyone elses’, it can be a pair of red or animal print shoes, it can be a great necklace or earrings (I call these conversation jewelry) or it can be a bright necktie or scarf or bag. All that matters is that your item catches someone’s eye, draws them to you because of the warmth and energy it gives off and leads to a meaningful interaction with that person.
So go out there and find a way to be memorable (not notorious, please!) and create that positive image in peoples’ minds.
Wishing you a fabulous image,
Katy
