I try to spend at least 45 minutes every Monday introducing people to one another via email. I find it so much fun helping people find the products and services that enhance their lives. I connect clients with services and products. I connect prospects with other service or product providers. I connect clients with other clients who have had a similar problem/need and have found a solution. I connect my business vendors to one another. I find people speaking opportunities. I even help people find good restaurants!
As a personal brand, there is nothing more powerful than being able to hook up people to one another. Call it Karma or just being helpful and gracious. Do it for no other reason than to help others.
If you reach out to connect people for these reasons, the results are always the same- you get looked upon as helpful, resourceful, collaborative, productive and in a certain way, “all-knowing” or at least able to perceive what others need and provide it.
The point of having an effective personal brand is to be top-of-mind to others and generating powerful and instant recall in others’ minds about who you are/what you do based on your unique qualities. What else could we ask for when are called upon to bring others together in service?
Make a list of the people you have G
ENUINELY connected in the past week. Follow up at some point to see if the connections have worked out and how else you can help.







